If you have ever tried to organize a meeting, a conference or a new exhibition, you probably also know the predicament of the event planner.
You must research multiple geographies and event locations one by one, record all information (often in different formats), then call or write to event locations to collect missing or more detailed information.
Once you have finally selected your pre-selected sites; you must create a separate proposal for each. Then, start the search for event providers again to fully equip your event.
If you are a site operator or manager, this is also no walk in the park. You’re probably still feeling the repercussions of the pandemic, trying to revamp existing activities and create new ones. If you happen to be a large-scale exhibition center, even with events happening every day of the week, chances are you haven’t reached 100% or even 80 yet. % of your site’s total capacity.
If you’re a convention hotel or destination convention center, you’re constantly trying to build brand awareness so organizers and meeting planners have your amazing venue on their radar for their next event.
Given the important role of event service providers – our stand contractors, recording companies, temporary staff, photographers, MCs and others – the past few years have been incredibly difficult with ongoing event shortages. These people also need help starting a business and getting their impressive services in front of key event decision makers.
Imagine an online platform and tool that can provide everything meeting planners and organizers need when looking for venues and services to host an event. At the same time, it will increase visibility and generate leads for site operators and service providers. Such a platform exists and is called venueScout.
Brought to you by jwc gmbH, the leading consultancy services company for the trade show and conference industry, venueScout is created for event professionals by expert event professionals. Our founders include current jwc board members, Jochen Witt, former president and CEO of Koelnmesse and former president of UFI; Dr. Gerd Weber, former executive vice president of Koelnmesse; and Jimé Essink, former President and CEO of UBM Asia (now Informa Markets in Asia).
venueScout – the global platform connecting professionals looking to organize and host events, and venue operators and service providers looking to attract more business – will deliver an exceptional user experience beyond any repertoire of ‘events or location search tool currently on the market.
The uniqueness of the platform stems from the detailed information presented by each venue listing and the ability to also search for event service providers at the same time. Additionally, the platform will also introduce a feedback and rating feature for sites and service providers.
venueScout considers the user journey of an event organizer or meeting planner from start to finish.
An organizer may already have certain criteria in mind in terms of destination, capacity of delegates or number of rooms they need when they start looking for an event venue. According to the Event Marketing Institute:
- 58% of event planners use search engines to find venues
- 34% of event planners use online listings
- But 52% of event planners are frustrated with slow response from venues