Venue Performance, the UK’s meeting and event benchmarking platform, and Meet in Cheltenham Convention Bureau, have formed a strategic partnership to help provide venues for meetings and events in Cheltenham, Gloucestershire and the Cotswolds, with continuous analysis of sector and regional performance data.
The news follows similar announcements with the London Convention Bureau, Marketing Manchester and Meet Devon. Further partnerships with other Convention Bureaus across the UK will be announced soon.
Peter Heath, Founder of Venue Performance, said: “Upon meeting Tara, it quickly became clear that their ambitions not only for Cheltenham, but also to help develop and support the region’s business events economy in the region. wider. I am delighted that they see the value of what Venue Performance can bring to their region. We are ready and willing to do all we can to help them develop this amazing part of the UK. “
Tara Sanchez, Head of Meet in Cheltenham, added: “Data and information are essential assets to help develop our region’s presence in the UK business events economy at large. So when we saw what the Venue Performance platform can offer and how it can help our members, standing by their side was obvious. Add to that the flexibility of Venue Performance to adapt to our region and work with us and our members and I have no doubts that this relationship will grow and develop. As a thriving MICE destination in the UK, we were keen to put this partnership in place for the exciting future of Cheltenham. “