The Ministry of Culture will organize a conference on hallyu

SEOUL, April 25 (Yonhap) — The government will hold an online conference on the global Korean pop culture boom known as “hallyu” this week to discuss ways to increase its sustainability.

Co-organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO), the first “Conference on K Culture: The Zeitgeist as Reflected in K Culture will be held Wednesday at 2 p.m. in Seoul. , the ministry announced on Monday.

“We are organizing this event to analyze hallyu in depth from different angles and design policies to increase its sustainability,” he said in a press release.

Kim Hyun-hwan, First Deputy Minister of Culture, will deliver the keynote address, and Pierre Luigi Sacco, Professor of Cultural Economics at IULM University in Milan, Italy, Senior Advisor and Head of the Venice Office of the Organization for Economic Cooperation and Development, will deliver a keynote address as part of the opening ceremony.

Experts from home and abroad, including Kim Sun-hyuk, professor at Korea University, Sam Richards, professor at Penn State University, and Stephen Duncombe, professor at New York University, will then present topics in areas such as international trade, tourism, content and media.

The conference will be streamed live on KTO’s YouTube channel for anyone interested in the topics. Simultaneous interpretation in English will be provided.

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