Saint Lucia showcases strong recovery at annual CTO conference


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Tourism officials from Saint Lucia participated in the 2022 Caribbean Tourism Organization (CTO) Annual Conference, held in the Cayman Islands from September 11-15. The annual conference brought together CTO members to discuss and plan key items relevant to the advancement of the tourism industry. and the Member States.

The Saint Lucia delegation was led by the Minister of Tourism, Hon. Dr. Ernest Hilaire. He was accompanied by the CEO of the Saint Lucia Tourism Authority, Lorine Charles-St. Jules. The delegation participated in a destination briefing to regional and international media, CTO business meetings and a familiarization tour of Grand Cayman.

Sustainable air travel continues to be a key growth strategy to drive the continued recovery of Saint Lucia’s tourism product.

As part of the CTO conference, the Air Transport Committee of the Saint Lucia Tourism Authority, led by Paul Collymore and Head of Research and Development – Roselieu Augustin, attended the CTO Day Symposium. Caribbean Aviation organized by the International Air Transport Association (IATA) on September 14.

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At the top of the agenda was a discussion on the challenges and opportunities of this sector, the recovery of the region and the improvement of the advantages of aviation in the Caribbean.

Saint Lucia, having achieved 80% of its overall recovery from 2019, is forecasting a successful fall tourism season with increased non-stop air travel from Toronto (YYZ) via Sunwing, Air Canada and WestJet.

From the United States, service continues from Atlanta, Boston, Charlotte, Dallas, Miami, New Jersey, New York and Philadelphia. From London, Virgin Atlantic will reintroduce service from Heathrow (LHR) on October 31, and non-stop air travel will continue with British Airways and TUI from Gatwick (LGW).

During the conference, Charles-St Jules added another layer of accomplishments to her portfolio of tourism leadership when she was pinned as one of the newest Boards of the Caribbean Tourism Organization. She will hold the newly appointed position until 2024.

An exciting element of the annual conference is the Regional Youth Tourism Congress where junior ministers and tourism commissioners from across the region compete in a two-round competition.

St. Lucia’s Deputy Tourism Minister, Jassie Thomas, 15, of Vieux Fort Comprehensive Secondary School, faced off with nine deputy ministers, delivering a speech centered on the theme of “community-based tourism”.

The CTO 2022 conference reinforced Saint Lucia’s position on the continued development of its sustainable airlift and targeted marketing strategy for the island’s tourism sector.

THE SOURCE: Saint Lucia Tourism Authority

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