NEC Group bounces back with its first tri-site campaign


NEC Group is launching an “Event Space Hoppers” campaign for agencies in May as the events industry recovers from the pandemic.

For the first time ever, ICC Birmingham, NEC Birmingham and conference venue Vox will be featured together in a playful campaign to highlight the potential for customers to ‘jump’ between the three venues to meet their event requirements. .

This week, several agencies will receive an Event Space Hoppers kit, with games to participate within their teams. Entrants will also have the opportunity to enter a Space Hopper Sweepstakes to win prizes, determined in a Space Hopper Race taking place at the NEC on June 7.

“It was clear to us when we looked at our pandemic recovery strategy that we needed to place more emphasis on the many options we provide,” said Kelly Haslehurst, director of marketing – conventions and exhibitions, at NEC Group.

“We want to get the message across on the sites, but in a fun way. We have a central team of technical, commercial and event expertise that run our venues, allowing our clients to enjoy a smart and cohesive approach, but with the flexibility of different spaces and locations.

Donna Cunningham, Sales Director of NEC Group Conventions, said: “We are in the rebound period, with a range of customers returning or coming to see us for the first time.

“However, the strategy for us is to look at the spaces we have and how best to serve the customer in question. Our “one team” approach allows us to be more creative in the solutions we can provide, as well as efficiencies for the client.

“We have a regional corporate client moving from Vox to ICC Birmingham this summer, as well as a national corporate client moving from ICC to NEC as their corporate event now demands a much larger scale, and with the NEC, the possibilities are endless. ”

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