Launch of the 4th Cinema Build KSA conference

  • The 4th edition of Cinema Build KSA provided tremendous networking and business opportunities for international brands and served as a one-stop-shop for local cinemas. Being the largest gathering of filmmakers in Saudi Arabia, the event served as a learning hub for building world-class cinemas
  • The 4th Cinema Build KSA will be held on May 24-25, 2022 in Riyadh at the Fairmont Hotel, Riyadh, Kingdom of Saudi Arabia
  • Saudi cinema market expected to reach $1.2 billion by 2030
  • The number of cinema screens in Saudi Arabia is expected to reach 2,500 by 2030
  • Box office revenue in the MENA region as a whole is expected to grow by 4% at a compound annual rate to reach $1 billion between 2019 and 2024, compared to a decline of 2.4% globally, according to data from the tracker Market Ventures ONSITE

Film industry executives and experts gathered to discuss and review Saudi Arabia’s strategy for the US$1.2 billion industry on the first day of the event, Cinema Build KSA, which s is held from May 24-25, 2022 in Riyadh at the Fairmont Hotel, Riyadh, Kingdom of Saudi Arabia.

The 4th edition of Cinema Build KSA provided tremendous networking and business opportunities for international brands and served as a one-stop-shop for local cinemas. Being the largest gathering of filmmakers in Arabia, the event served as a learning center for building world-class cinemas.

Saudi Arabia is on track to become one of the top 20 film industries in the world over the next few years, in line with the new strategy that has established the Kingdom “as a world-class film center with the goal of building an industry with a revenue of $500 million,” announced by the country’s Film Commission in November 2021 – boosting the country’s entertainment industry.

Since its launch in April 2018, the Saudi Film Commission has licensed 56 cinemas with 518 screens in 20 cities, in which 1,144 films have been screened, including 22 Saudi films, with ticket sales amounting to 30,860,956 films in 22 languages ​​from 38 countries.

The Saudi film industry with enormous potential is growing rapidly and steadily as it is led by great leaders and industry experts. With considerable groundwork done over the past 4 years, the Kingdom’s film industry is on its way to becoming the leader in the region and has already caught the attention of film players around the world.

Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle, said: “The opening up of the film industry over the past four years has laid the foundation for growth term and operators have an opportunity to capitalize on this and reinvigorate the Kingdom’s entertainment sector. Majid Al Futtaim is a strategic partner for the prosperous future of Saudi Arabia and we are committed to developing a robust and sustainable film industry.

“We firmly believe that movies were made for the big screen and we will continue to expand our footprint and diversify our offering so customers can enjoy the shared and unparalleled experience of watching a movie in the cinema.”

With two-thirds of Saudi Arabia’s 35 million people under the age of 30, the country’s cinema is set to grow further, as both film and theater target young people.

Leila Masinaei, Managing Partner of Great Minds Event Management, said, “This event attempted to guide all stakeholders in the film industry to develop a robust business model specifically catering to KSA’s enthusiastic audience.

“This edition of Cinema Build KSA consisted of innovative sessions that highlighted the latest solutions, technologies and key innovations.”

“The event brought stakeholders together on a unique platform to reflect on the continued development of the industry and identify future opportunities. The seminars, workshops and expert sessions it organized set the right course to go forward.

More than 20 speakers, 200 industry leaders, 28 sponsors and more than 10 cinema operators participated in the first day of the forum. The event welcomed all licensed cinema exhibitors, movie theater operators, their architects, designers, consultants, contractors, developers and mall owners. Government entities, chambers of commerce and municipalities, as well as many other family business groups, business owners and professionals participated.

Speakers at the event included high profile industry leaders including Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas & Lifestyle, John Sullivan, Founding Director , The Big Picture, Alejandro Aguilera Garibay, CEO, Cinepolis Gulf, Mark Harris, Director of Operations Projects, Muvi Cinemas, Richard Krent, Director – Development, Qiddiya and many other industry leaders.

Topics for discussion at the 4th Annual Cinema Build KSA included the evolution of cinemas, cinema project financing and investment opportunities, integration of cinema and cinema-based entertainment, on-time delivery, faster revenue generation, design and construction of cinemas, making cinema design more flamboyant, impact of COVID-19 on film industries around the world, etc.

The conference began with a welcome from conference chair Paul Schwarz, partner and principal, Design Confidence – Acoustics, followed by a keynote on the evolution of cinemas by Cinepolis KSA, who discussed an evolution of 50-year-old cinema, customer acceptance boosted by customizations and many more.

The opening panel discussion focused on “What Kind of Cinema Developers Wanted and Why?”, where John Sullivan, Founding Director, The Big Picture Cinema Advisers and Richard Krent, Director – Development, Qiddiya were panelists.

Next, Richard Krent, Development Manager of Qiddiya Entertainment Project presented on Integrating Film and Film-Based Entertainment into Mega Development Projects, while Klimis D. Mavridis, Project Manager, CINE Construction & Development talked about on-time delivery and giving the customer the opportunity to generate revenue faster and reduce time to return on investment. Followed by a presentation by Ross Horton, Technical and Systems Consultant, Mada Gypsum.

After the networking session, Dr. Marwan Ali Fouad, Proposal Manager, Architecture and Planning Group, spoke about the impact of COVID-19 on the design process and delivery of cinema construction in Saudi Arabia and David Wallace, Director – GCC Region, Chapman Taylor delivered a keynote address Cinema Design and Construction – Challenges and Opportunities in the Kingdom.

The second round table, focusing on “Challenges of design implementation in cinema construction projects in the Kingdom”, where Dany Daoud, CEO, DNA, Kerr Logan, Director, Unick Consulting Limited, David WallaceDirector – GCC Region, Chapman Taylor, were panelists.

The first day of the forum ended with a closing speech by Paul Schwarz and a networking lunch with a visit to the exhibition.


About Cinema Build KSA

Organized by Eye of Cities, Cinema Build KSA is the only gathering of cinema operators, architects, consultants and contractors involved in cinema projects in Saudi Arabia. Part of the MENA Cinema Forum series, this year’s forum addressed the design and construction needs of the Saudi market to ensure the success of current and upcoming cinema projects.

Following the great success of the last three annual Cinema Build KSA forums, held respectively under the auspices of the Quality of Life program and the General Commission for Audiovisual Media, the fourth annual continues to be the only annual program to bring together cinema construction in the Kingdom . stakeholders to discuss development strategies, roadmap and building world-class cinemas. As the cinema market in Saudi Arabia continues to grow, this conference aims to uncover the improvements needed to speed up construction and overcome the crisis the industry faced last year.

Cinema Build KSA provides tremendous networking and business opportunities for international brands and so far for the past 4 consecutive years has served as a one stop shop for local cinemas.

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Great Minds Event Management

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